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About Emaar Egypt

Step into a realm of lavish living and vibrant sophistication with Emaar’s prodigious and exquisite communities. Upholding its reputation as one of the world’s largest and most progressive property developers, Emaar celebrates a decade of accomplishments with its distinguished gated communities across Egypt: Uptown Cairo in the heart of Cairo, Mivida in New Cairo and Marassi in the North Coast.

We build homes that redefine living standards, putting your needs and aspirations first. We develop thriving neighborhoods that reflect the quality of life you deserve. We create healthy, lively communities that blend extravagance with glamor and white-gloved finesse.

Welcome to the World of Emaar… Welcome to your future home…

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The Good Life

Step into a realm of lavish living and vibrant sophistication and enjoy The Good Life at Emaar’s prodigious and exquisite communities. Everything at Emaar is thought down to the finest details offering you a lifestyle that is second to none; a life that redefines luxury with all it may entail. From community events that will leave nothing to be desired to the latest technological quality entertainment straight into your homes. From exclusive privileges and offers from amongst 250 of the world’s most prestigious brands to services that grant you a hassle-free life from the moment you choose your dream home.

Welcome to the World of Emaar.. Welcome to The Good Life
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Message From The Chairman

If there is one word that defines Emaar, it is community. As a company, we are dedicated to our primary goal - to create integrated lifestyle communities and serve as a strategic partner in the socioeconomic growth of Egypt. While the nation has faced social and political challenges, the economic potential of the country is based on strong fundamentals. A promising investment destination, Egypt's growth goals are a perfect fit to Emaar’s vision of becoming the premier lifestyle provider in the country.

At Emaar, we understand that to grow as an organisation we must ensure that the community we serve in also grows and prospers with us. Our focus, therefore, is not merely on brick-and-mortar developments, but in creating high-growth lifestyle environments that create new jobs and support ancillary industries.

Our portfolio is diverse, and all our projects seek to create a new way of life for the residents of our communities while also providing a welcoming environment for visitors. In every aspect of our lifestyle development approach, people are at the core, and we work closely with local partners thus creating new jobs locally. Our developments also strengthen the tourism sector - an added contribution towards building one of the key pillars of the Egyptian economy. All these underline our identity as a responsible developer.


Emaar’s three key developments in Egypt today demonstrate our commitment to the comprehensive growth of the country. Uptown Cairo, our pioneering mixed-use community, features an array of amenities tailored for the convenience of the residents. Its components include Emaar Square, a vibrant town centre complete with shopping areas, healthcare facilities, offices, schools and places of worship. Adding to the lifestyle choice are golf courses, hotels and restaurants. Marassi, on the North Coast at Sidi Abdel Rahman, another key Emaar project, will have some 3,000 hotels rooms. Much like Uptown Cairo, it will have world-class infrastructure and luxury amenities such as a spectacular marina, exclusive clubs, gourmet restaurants and other lifestyle choices. Our third project, Mivida has over 5,000 homes representing a new way of community living in New Cairo. For the convenience of residents, Mivida will have private clubs, restaurants, schools, healthcare centres, shopping malls and places of worship, reflecting Emaar's proven integrated development approach.

Emaar is also undertaking new prestigious developments such as the new integrated lifestyle project envisaged on the Cairo-Alexandria Desert Road. Emaar aspires to strengthen business and commerce on this important highway by developing upscale homes, business clusters, hotels and a shopping mall. Committed to the Egyptian market, Emaar will focus on delivering world-class projects that fulfil the lifestyle aspirations of the people, while contributing to overall economic growth.

Mohamed Alabbar

Mohamed Alabbar

Chairman
Emaar Properties PJSC

Executive Team

Chairman of Emaar Properties PJSC

Mohamed Alabbar

Chairman of Emaar Properties PJSC

A global entrepreneur with active interests in high-value property development, retail, luxury hospitality, mining and commodities, Mohamed Alabbar is the founder and chairman of Emaar Properties PJSC.

Ranked second in the list of the ‘World’s 100 Most Powerful Arabs – Leaders’ 2014 by Arabian Business, the leading regional business magazine, Mr. Alabbar is well-known for his pioneering role in positioning Dubai as a world-class city.

He spearheads the growth strategy of Emaar, which has a presence in over 18 countries, with a focus on developing prime real estate, shopping mall and hospitality and leisure assets. Mr. Alabbar heads Emaar’s joint venture with Giorgio Armani to set up the Armani-branded luxury hotel and resort chain in key international destinations.

He is also the Founder and Chairman of Africa Middle East Resources (AMER), which unlocks the value of natural resource opportunities in Africa and links them with large consumer markets in Asia. He is a board member of Eagle Hills, an Abu Dhabi-based investment and real estate development company that funds and develops large-scale projects in high-growth international markets.

Mr. Alabbar is the Chairman of Tradewinds Corporation, a premier leisure and hospitality owner-operator in Malaysia, focused on developing world-class real estate developments in the country and Southeast Asia. He is also the founder and major shareholder of RSH, the leading Singapore-based pan-Asian marketer, distributor and retailer of some 60 international fashion and lifestyle brands through more than 70 outlets in over 20 countries.

Mr. Alabbar sits on the board of Noor Investment Group, an affiliate of Dubai Group, the leading diversified financial company of Dubai Holding. He is also a member of the Dubai World Expo 2020 Preparatory Committee. He was the founding Director General of the Dubai Department of Economic Development (DED), and served as a member of the Dubai Executive Council and Dubai Economic Council.

A graduate in Finance and Business Administration from the Seattle University in the US, Mr. Alabbar also holds an Honorary Doctorate from the University, and serves on its Board of Trustees. A keen sportsman, Mr Alabbar is an active member of the UAE’s endurance horse racing community.

Managing Director

Mohamed El Dahan

Managing Director

El-Dahan has served on the [Board of Directors since 2015, previously served as the Chief Executive Officer of Emaar and has been with Emaar Properties since 2005, previously as head of internal audit, risk management and compliance. Mr El Dahan has experience in real estate, construction, financial and banking industries worldwide. He is also the Executive Officer Group Business Development & Operations at Emaar Properties PJSC. Mr El Dahan serves as a member of the Board of Directors of Emaar Industries and the Chairman of its Executive Committee. Prior to joining Emaar, Mr El Dahan held various Internal and External Audit Management positions within H.H. The Ruler’s Court Financial Audit Department in the UAE and The Central Auditing Organisation (CAO) in Egypt. Mr El Dahan holds a bachelor of arts in Accounting and a Post Graduate Diploma in Business and Accounting from the American University in Cairo. He also holds professional designations in the fields of internal auditing, accounting, fraud and management. He has a CIA from the institute of Internal Audit, a CFE from the Association of Certified Fraud Examiners and a CPA designation, from Montana Society of Certified Public Accountants in the United States. Additionally, he has completed the Advanced Management Program for Senior Management by INSEAD in France.

Chief Technical Commercial Officer

Wael El-Menoufy

Chief Technical Commercial Officer

Eng. Wael El-Menoufy has over 24 years of professional experience in the real estate development and construction industry. Joining Emaar in January 2008 as a Project Manager, El-Menoufy moved rapidly to Senior Project Manager followed by Commercial Director in September 2009. He currently manages all project-related commercial activities including tendering, packaging strategy, contracts management, and material procurement with special emphasis on items related to cost management and control.

El-Menoufy has extensive experience in different engineering fields and specialisations (construction, cost control, cost estimates, planning, procurement, contracts and project management) which he has gained over the years since his graduation in 1988 from the Faculty of Engineering, Civil Department, Cairo University.

Before joining Emaar; he held several construction and managerial positions with some of the leading companies in real estate development in Egypt: Degla for Engineering & Contracting, Galalah for Touristic Investments, Sunset Hills for Reconstruction, Hacienda, Ein Valley, as well as in industrial construction with Holderbank of Switzerland, the world leading cement manufacturer.

Chief Projects Officer

Mohamed Saeed

Chief Projects Officer

Eng. Mohamed Saeed has over 22 years of professional experience in project management with various firms including Abu Dhabi General Transport Co., Wade Adams contracting company in Dubai, and Al Rajhi Construction in Dubai where he was involved in a number of landmark developments. He joined Emaar in 2010 as Head of Projects and Handing Over, where his responsibilities cover all current and future construction and handing over activities (including reviewing master plans, getting approvals from governmental and ministerial authorities, reviewing and negotiating tender documents, monitoring on site progress, etc.) Saeed graduated with a B.Sc. In Civil Engineering from Cairo University in 1992 and, during his tenure at various leading firms, he completed a number of courses including Primavera P3, Commercial Awareness under FIDIC, Project Management and Team Building and Effective Leadership Skills.

Chief Commercial Officer

Nabil Amasha

Chief Commercial Officer

Mr Amasha is an entrepreneur with an extensive experience of 20 years in business development, brand management and marketing communications, covering a range of industries including food, retail and transportation. He was previously Chief Marketing Officer of a global logistics and transportation company with communications responsibilities spanning more than 37 countries. He is an avid believer in corporate social responsibility and brand innovation and was a speaker and a panellist on the subjects in various marketing and real estate industry conferences inside and outside of Egypt. Mr Amasha is a graduate of California State University, receiving a degree in Construction Management in 1992.]

Head of Legal

Ayman Hamdy

Head of Legal

Mr Hamdy joined Emaar Properties PJSC in 2006 and was appointed Company Secretary in 2007. He started his career with a large law firm in Egypt, working on international business transactions and foreign investment matters. He served as public prosecutor for three years before joining Unilever Dubai as their Regional Head of Legal. He was also Resident Partner of the Dubai office of a regional law firm, Shalakany Law Office. Hamdy is a member of the Egyptian Bar Association, the Egyptian Association of Judges, the Egyptian Association of Public Prosecutors, and a fellow of the International Bar Association. He earned an LLB from Alexandria University and an LLM from Cairo University and Université Paris Dauphine.

Chief Financial Officer

Ahmed Gad

Chief Financial Officer

Mr. Gad has served as the Senior Director of Finance since 2007. [Mr Gad has over 17 year of experience in the field of finance, accounting and auditing. He has been with Emaar Misr for over seven years, having joined Emaar Misr in May 2007 as Finance Manager for operations in Egypt at the time. Mr Gad has rapidly moved up until he became the Director of Finance in December 2009. Prior to joining Emaar Misr, Mr Gad held senior audit positions in KPMG (Egypt and UAE), was Internal Audit Manager in one of the largest corporations in the UAE (Al Futtaim Group) and has previously held the position of senior Audit Manager in Ernst & Young (Qatar). Mr Gad holds a bachelor of science in Commerce from Ain Shams University. He obtained his post graduate certificate as a Certified Public Accountant (CPA) from the USA in 1999.

Chief Information Officer

Moataz Hassouna

Chief Information Officer

Moataz Hassouna has served as the Chief Information Officer since 2007. Hassouna is a senior executive with 25 years of experience in information technology and telecommunications in major organisations. Previously, Hassouna served as Head of Information Technology and Data Communication SBU General Manager. He also served at DCT where he served as Manager, Operations and spent around 15 years of his professional life leading various complex mega projects involving infrastructure and ERP. Hassouna holds a doctorate degree in Strategic Management, a Masters of Business Administration, diploma in IT Management and a diploma in Marketing and Management from the American University of Cairo and a bachelor degree in engineering from Cairo University.

Investor Relations Senior Manager

Bassem El Shawy

Investor Relations Senior Manager

El Shawy has over 19 years of experience in the field of investment, 14 of which are solid Investor Relations in the fields of real estate, telecommunication, automotive and financial services. His core experiences focus on IR best practices, regulation, and implementation, where he has performed similar roles in PHD, Mobinil, GB Auto, and NAEEM Holding. El Shawy is a graduate of Faculty of Commerce, Business Administration – Cairo University, a Certified Investor Relations by the UK IRS, and holds a Master of Business Administration from the Maastricht School of Management, the Netherlands.

Mohamed Alabbar

Chairman of Emaar Properties PJSC

Mohamed El Dahan

Managing Director

Wael El-Menoufy

Chief Technical Commercial Officer

Mohamed Saeed

Chief Projects Officer

Nabil Amasha

Chief Commercial Officer

Ayman Hamdy

Head of Legal

Ahmed Gad

Chief Financial Officer

Moataz Hassouna

Chief Information Officer

Bassem El Shawy

Investor Relations Senior Manager

Vision & Mission

Vision

At Emaar, our vision is to shape the future and redefine the dynamics of property development in Egypt by building world-class lifestyle communities that set industry standards and uphold the globally recognised quality of Emaar’s brand name.

Mission

Emaar strives to become Egypt’s most valuable and innovative property developer that delivers world-class products and services and creates enormous value for its homeowners, shareholders and the economy. To this end, Emaar seeks to:

•Develop the most lucrative land-bank across the country, based on location and value.
•Provide sustainable value (product delivery, customer loyalty and customer services).
•Recruit and develop high-calibre, ambitious, goal-oriented and innovative team members.